The 7 Biggest Mistakes in Marketing to Women Online
By Holly Buchanan
$9.95 (32 page PDF) to download.
Women are shopping online in record numbers. The Internet is the perfect fit for women’s increasingly busy lives. Recent studies show women and men do not shop the same way online. Do you know what those differences are? Are you creating the best possible online shopping experience for your female customers? Are you making mistakes that are hurting your sales?
We’ll look at ways you can attract this powerful spending force and understand the unique needs of your female customers. There are specific things you can do to create a better online shopping experience and get a competitive edge in an increasingly competitive marketplace.
In The 7 Biggest Mistakes in Marketing to Women Online we’ll look at the top mistakes online marketers make and how to fix them. Learn how to increase conversion on your website and create loyal female customers.
The Seven Biggest Mistakes In Marketing to Women Online Are:
#1 - Believing the Lowest Price Always Wins - Some things actually matter more than price. We’ll tell you what they are.
#2 - Failing to Establish a Relationship with Her - What are the three things you must do online to create a relationship with your female customers? Do these things and you will not only win her pocketbook, you’ll win her heart.
#3 - Poorly Categorizing Your Products - Women want a quick easy way to find what they’re looking for. Allow them to sort by the criteria that matters most to them.
#4 - Thinking Pink - Are your design efforts actually turning her off?
#5 - Insufficiently Describing Your Products - Women often have more questions than men. Do you know what those questions are and where to answer them?
#6 - Not Stressing Gift Giving Options – Most websites now understand the importance of gift giving options, but where you present those options can actually affect conversion.
#7 - Mistaking Women for Soccer Moms – Not all women have the same buying process. By stereotyping your female customers you’re not going deep enough to truly understand who they are and what they want. You don’t think all your female customers are Soccer Moms….do you?
She wants to spend money with you. Is she leaving your website disappointed?
