Save The Sale: A Quick Start Guide on Shopping Carts (eBook)

By Bryan Eisenberg & Jeffrey Eisenberg with Lisa T. Davis
(32 Page PDF) to download

Optimizing your shopping cart is the smartest place to begin maximizing your ROI. It is much easier to get a visitor who is currently in the checkout process to convert than it is to get more visitors to start the checkout process.

At the checkout level, your visitors need to feel comfortable buying from your site. They need to know that you're trustworthy, that your site is the best place to buy the items in their cart, and that you are not wasting their time with unnecessary steps.

This guide will provide you practical steps to improve your shopping cart.

This guide tackles the problem of shopping cart abandonment head on. Up front, you get twenty time-tested tactics for decreasing your shopping cart abandonment rates so you can “save the sale.” These tactics will also give you starting points for testing and optimizing your checkout process.

Readers will learn:

• 20 Proven Tactics for lowering shopping cart abandonment rates
• Case Study – How Café Press lowered shopping cart abandonment rate
• 5 key elements to test and measure
• How to determine if your shopping cart isn’t your only conversion rate problem