Persuasive Online Copywriting - Updated PDF version (eBook)

Writing for the web. Web word wizardry. Web writing that works.

What does that mean? Your online copy must persuade - it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It’s writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results. This is the 2007 updated PDF version. The original paperback version is out of print.

Nick Usborne, Author, Net Words: Creating High Impact Online Copy

"...An excellent, practical guide to writing with conversion rates in mind"

Larry Chase, WDFM.com Publisher and Author

"...this is a must have volume."

Dan Janal, Founder of PR Leads and Author

"This is the Strunk & White of writing for the web."

Michael Drew, Entrepreneur Press

"Any business-person who wants to succeed online should read and implement the tactics and strategies found in this book"

Debbie Weil, Editor WordBiz Report

"Worth reading no matter what your role in copywriting for the Web."